How to Apply Effects to an Image in PowerPoint

By | April 11, 2023

Adding images to a presentation is a great way to enhance the visual appeal of the slides. However, to make the images more engaging, you can apply various effects to them. In this article, I will guide you on how to apply effects to an image in PowerPoint.

What are Image Effects?

Image effects are graphic elements that elevate the visual aesthetics of your images. They can make your images stand out and grab the viewer’s attention.

By using effects, you can apply filters, adjust brightness, change the colour tone, add shadows, blur, and much more to an image. PowerPoint offers numerous built-in image effects that can be applied with a few clicks.

Step-by-Step Guide on How to Applying Effects in PowerPoint

Step 1: Insert an Image

To apply effects to an image, you need to first insert an image into your PowerPoint slide. You can either use an image from your computer, search for an image online, or choose an image from your PowerPoint’s image library. To insert an image in PowerPoint, follow these steps:

1. Click on the ‘Insert’ tab on the menu bar.
2. Click on the ‘Pictures’ option.
3. Choose the image file you want to use, then click the ‘Insert’ button.

Step 2: Select the Image

Once you have inserted the image on the slide, select it by clicking on it.

Step 3: Apply the Effects

The next step is to apply the effects to your selected image. PowerPoint offers two ways to apply effects.

Method 1: Apply a Quick Style Effect

Quick Style effects are pre-designed effects that can be applied to your image directly from the ‘Picture Styles’ options. Follow these steps to apply a Quick Style effect:

1. Select the image you want to add an effect to.
2. Click on the ‘Picture Styles’ option, located on the Format Picture tab.
3. Hover over the various thumbnails to preview the effect.
4. Click on the desired effect to apply it to your image.

You can also customize the effect further by clicking on the ‘Picture Effects’ option under Picture Styles. This will allow you to control the colour saturation, brightness, contrast, shadow, reflection, and many other effects.

Method 2: Apply an Effect from the ‘Picture Effects’ options

You can also add a more sophisticated effect to an image in PowerPoint by using the ‘Picture Effects’ option. Here are the steps to apply an effect from this menu:

1. Select the image you want to add an effect to.
2. Click on the ‘Picture Effects’ option on the Format Picture tab. This will open a drop-down menu of different effects such as Shadow, Reflection, Glow, etc.
3. Hover over the effects to see how they will look on your image.
4. Click on the effect you want to apply, and you’re done!

Step 4: Save and Re-use the Effect

Once you have applied the desired effect on your image, it’s essential to save it to use it later. You can save your image with the applied effect as a new image or retain it with the original image.

To save it separately, right-click on the image, choose the ‘Save as Picture’ option, and select the file format you prefer. You can name your file and save it wherever you like.

To retain the effect with the original image, you can copy the image and paste it on another slide or location within your PowerPoint presentation.


As you can see, it’s easy to apply effects to an image in PowerPoint. Adding effects to your images can give them a dynamic and professional look that can help your presentation stand out from the crowd.

PowerPoint offers a vast array of effects that you can use to make your images more attractive and memorable. So, what are you waiting for? Get creative, experiment with different effects, and make your presentation a visual delight.

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