We have been hearing from a lot digital marketers that, “Content is King” — but how do you create a lucrative content that generates everyday search from users.
Creating evergreen content that ranks is what will make you drive a long term organic traffic from search engines. Creating them takes time and creativity in all.
With today’s article guide, I would like to give you the much information about How To Create Evergreen Blog Contents That Rank Easily in the world of content marketing 2021.
What Is Evergreen Content?
In the world of content marketing, creating an evergreen content is one of the best way to make money as a content marketer.
Evergreen content is the type of content that is search engine optimized, having relevancy to stay fresh for readers over a long period of time.
With evergreen content, it lasts forever — since readers online are always searching for such information to solve their problems.
Some of the examples I can give you about evergreen contents are: How to Make Money Online, How To Stop Google From Tracking You Via Gmail, How To Create A Business Email With Gmail 2021, How To Change Your Instagram Username On The App Or Web, How To Use Your Smartphone As A TV Remote, How To Backup Your WhatsApp Chats To Google Drive, How To Reset Your Apple ID Password etc.
You could see that, the titles or topics given above are everyday searchable contents people are looking for, to solve their problems.
There is no way you can be writing on non-evergreen content and expect Google to send or drive thousands of users to your blog each and everyday from search engine. The non-evergreen contents drive traffic to your blog within some time range and stop after they are no more trending.
Example to keep note of non-evergreen content comes with some kind of titles like; Joe Biden has won election in 2020, or Rihana becomes the world’s billionaire musician.
How To Create Evergreen Blog Contents That Rank 2021
After knowing much about evergreen content that rank higher in search engine, and knowing much about non-evergreen too, we shall take a look into how to create evergreen blog contents that rank in 2021.
Choose The Right Keywords
In content marketing, the best way to excel is to make use of the rich keywords and mostly longtail keywords to rank easier and faster.
In a longtail keyword, always make sure you do a proper keyword research tool, with any of the keyword research tools available online. Some of these Keyword Research tools recommended are;
- KW Finder
- Google Keyword Planner
Now, you need to write your catchy article post from they longtail keyword found using your desired keyword research tool. Evergreen content comes with some qualities and you have to make sure to include them in your content. These are:
- Easier to understood topic
- Choose a precise topic
- Show and share your knowledge in the topic
- Show your authority over the topic
- Give a simple, easy-to-follow format content
- Check posts regularly and update them in accordance
Optimize For SEO
After writing your content from a longtail keyword researched from a keyword research tool, the next action to perform is to do Search Engine Optimization (SEO) for your content. SEO is meaningless without content.
After writing a structured content for everyday readers in evergreen way, you should optimize this content for search engines. Try requesting for index on various search engines for that article with its link, add alt text to images and put the keyword in the title, permalink and throughout the paragraphs.
Write For Everyday Readers
Evergreen contents are written for beginners, that are everyday readers over the internet. People who are expertised are not interested in searching on broad topics, and our target is to write for recurring audience over the internet.
Use Simple and Clear Language
In using a simple clear language, it would be better if you use everyday English as a language to write your content. Using technical language in your writings get audience confused and avoiding such could help them understand what you’re communicating to them.
In summary, most evergreen contents are written with the titles; how to, how to do, how to make, how to become, best free and the rest.
Top Evergreen Content Websites Online
I believe you now know how to create evergreen content that ranks for both new and old blog. Kindly extend this post to other content marketers to also benefit.
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