Content Marketing is a great way to generate traffic to your blog or website. But there’s a little problem in content marketing. It’s very difficult to create and takes a quite a long time to write an awesome blog post.
However, to come up with great contents that can generate more traffic to your website you need to read this few guides, because when you properly utilize these techniques, it will also give you a better chance of ranking higher in search engines.
There are no shortcuts in ranking search engines, just like the popular saying, “content is king”, you simply need great content to outrank your competitors in SEO. But how do you create such content that can outmatch your content even as a beginner?
Well, all you have to do is grab a seat, and I will show you a very simple and unique way on how to create awesome contents that meet up with the requirements of your audience.
So you come with keyword with high search volume but with low competition, you craft a good headline for your article with a very nice, short and well explanatory paragraph. So now the main question is how do you solve the big picture for the rest of your content?
How do you come up with the rest of the content and meet up with an article that solve the need of your audience?
A lot of bloggers don’t know about the importance of search intents. And they tend to neglect this method so much thereby not providing a solution to what their audience really want. Let me show you how to meet up with audience requirements
There are two ways I use to check for what my audience are really looking for pertaining to my keywords.
This is what I do. I just go to Google search and type in my keyword on the search box. This is very helpful and insightful as it helps you with what your audience are really looking for regarding your keyword.
Remember, google ranks pages that has what the user is searching for better than the other pages that provides little or little information about a problem.
When you type in your keyword on google, all the results will pop up. So now I want you to scroll to the feature box that says “people also ask for”. this will help you with keyword ideas to include in your article. That way you will come up with a better content for audience.
Let’s be more practical. Take for instance, my key word is “Blogging”. The word blogging is very broad with high search volume but less conversion and worst still with high competition, so you might want to narrow down your keyword a bit by making it a long tail keyword.
Assuming I came up with this long tail keyword definition of blogging, this keyword would be more easy to rank for than the later keyword. Now that I have a keyword I want to write about (definition of blogging). I would go to google search and search for the keyword on google. I will scroll to the feature box that says “people also search for”.
Most bloggers don’t know about this, but this will reveal the pain-point of what your audience are looking for.
Creating post around those keywords and making them a sub-heading in your content will give you a better chance of ranking on search engines. REMEMBER CONTENT IS KING, and google ranks pages that meet up with requirements of users.
Another place to look for ideas is at the bottom of your search. When I search for my keyword on google, another place I look for more keyword ideas is located at the bottom that says people also search for. I will incorporate all these ideas in to my content.
The methods are really effective, and the outcome were overwhelming. All you have to do is write those words your own way, make them unique.
The other tool I would recommend is called SOOVLE. This tool provides you with top 10 most search queries on different search engines and platforms like google, yahoo, binge, YouTube, and Wikipedia.
Go to the website and plug-in your keyword there. This will show you what people searching for in relation to your main keyword. Pick the relevant keywords and make them sub-headings on your content.
“the above steps will also help you in writing in depth contents”
How Do You Create Contents Around Those Keywords?
So now, you have a complete list of the keywords you want to include in your content, so how then, do you come up with the body for those keywords? Another wahala (problem).
But worry not, as I have a simple way of writing a unique body for your chosen keywords. What I normally do is, I take my keyword and plug it in the google search.
Why, because this will show me what to write about that keyword. Take for instance, I search for definition of blogging. I will select the top 5 website or even more ranking on the search results, and see what they are writing about. I will copy and paste their content in a text doc.
Note the whole idea behind the copying and pasting of those content is not to paste them directly to your website or blog, but to give ideas on how to craft a unique body of content for your topic.
After I copy the what I need from those website, it’s time to write a mind blowing, awesome content. After copying those content what I do next is, I open the document where I pasted the content and start re-writing the whole content in my own tone.
But I make sure to write them in a very friendly tone and insert my targeted keywords evenly and naturally.
No matter who you are, you cannot just churn out contents about a topic without any experience in that niche. We all learn and copy from one another.
You just cannot wake up and start writing about any keyword you want, without seeing or doing any research about what people are writing about that keyword.
Try as much as possible to avoid using the exact words you copied from those blogs to avoid plagiarism, and you know what happens if you plagiarized someone else content, your content will never get to see the light of googles front page. You would want to avoid that as much as possible.
One awesome tool I used to change the whole article is called spinbot.This is an article re-spinning tool, what this tool does is to spin articles and write them in different text. This tool is awesome, but there is a little problem with this tool but very easy to deal with.
The problem with this tool is that, the re-spin articles are very difficult to understand, thereby making your effort almost useless. But to deal with this problem I use a tool called thesaurus.
What this tool does is to tell you the synonyms of a word that is very hard to understand. Take for instance, I don’t what this word“Ambiguous”means. So what I will do is I will visit thesaurus and type in that word “Ambiguous” and it will tell me a simpler word to use in place of ambiguous just in case I don’t want to use the exact word.
Note, the whole idea is to create what your audience won’t have a hard time consuming. Use words that are easy to understand and not words they will have a hard time wrapping their head around. Try to write in a conversational tone
However, you can use grammarly to do the work. Try as much as possible to cover the whole top in depth. Write naturally and insert your keywords in to the content but do not practice keyword cannibalization. So as not to make your content floppy.
How To Backup Your Content To Gain More Authority
The stress does not stop after creating your content. So now you have your well written content, how do you give it more authority?
The answer is, simply build backlinks to the page to give it more authority to rank better. Your content may be way better than that of your competitors, but without powerful backlinks, your competitors will still beat you on serp.
So all you have do is build backlinks to the page you want to rank for. Spy on your competitors, steal their page link and use Moz to checkout people linking to their page.
Send those website linking to your competitor page an email outreach about your new post. if they like your content, they might give you a backlink for free
However, you can build profile backlinks, and backlinks from web 2.0, and backlinks from blog commenting. That is how to give your content more authority, it’s easier as that.
This is a guest post from Emmanuel Adakole, and we are open for guest post relating to our guest post policies.