Google May Be Working On Its Own Processors For Future Pixel Phones

Google May Be Working On Its Own Processors For Future Pixel Phones

Google May Be Working On Its Own Processors For Future Pixel Phones.

As A Way To Control Both Hardware And Software, Google Is Switching From Qualcomm To Its Own system-on-chip (SoC) for Pixel phones.

With the effort to take a page out of Apple’s book, Google is designing its own custom system-on-chip (SoC) for its future Pixel phones and Chromebooks as well.

The chipset, as codenamed ‘Whitechapel‘, is being designed with Samsung which is noted as mysterious chip to have an eight-core ARM processor using Samsung’s 5-nanometer process.

This rumour that Google is working on its custom chipsets first appeared in mid-2017 when the company (Google Inc) poached an ex-Apple engineer. A year later, the search engine giant then unveiled the Pixel Core Visual processor. Google has since then announced the Titan M security chip and the Pixel Neural Core.

Although it’s too early to say when Google will be ready with its own custom Soc, the move would seriously impact Qualcomm. Qualcomm is the world’s biggest supplier of chips that powers modern smartphones. Google Pixel smartphones from the beginning have been powered by Qualcomm chips. For example, the Pixel 4 is powered by a Snapdragon 855 processor and the rumoured Pixel 4a will run on a Snapdragon 730 processor.

For Google, developing its own chipset has been seen as a progression ever made by the company — by switching from Qualcomm to its own SoC. With this, Google can fully control both the hardware and software.

This effort can help Google to compete with Apple, which has an end to end control on its hardware, software and chipset.

However, the biggest hurdle for Google is to fix its smartphone business first. The sales of its produced Pixel smartphones have been vastly below expectations for the company. The problem with Google Pixel phones is the lack of purpose, and its broader position in the smartphone market. It will be very difficult for Google to win the premium smartphone war without addressing those issues.

Useful Link: Google Pixel 4a Retail Packaging And Photos Pops up

In summary, Google May Be Working On Its Own Processors For Future Pixel Phones — as a measure to control both hardware and software.

Comment for ICT Catalogue