How To Do Basic SEO For Your WordPress Website

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There has been many times webmasters are curious about learning to know how to do basic Search Engine Optimization for their newly created websites — just to gain some ranking or authority from the various search engines available on the internet.

The internet as we know today, serves as an online dictionary you would need to visit for more information. The information over there are entered by real humans and these people are webmasters and bloggers.

A person would need to know and write about the trending keyword(s) before ranking on the various search engine and also do basic Search Engine Optimization (SEO) for the WordPress blog before ranking. You need to read some relevant information before starting your SEO journey.

As the most searched keywords are constantly changing, as of my knowledge cut off, there is no definitive answer to what the most searched keyword on Google is in the world. The ranking of keywords can change based on current events, trends, and other factors. Additionally, Google does not release specific search volume data for individual keywords, making it difficult to determine the most searched keywords at any given time. However, the most common keywords that are searched for on Google include general terms like “Facebook,” “YouTube,” “Google,” “news,” and “weather.” These are broad terms that cover a wide range of topics and are likely to be searched for frequently by many people.

Hence, most search engines give you the chance to optimize your website according to their available tools and preferences.

In our today’s informational guide, we shall walk you through the complete steps involved in How To Do Basic SEO For Your WordPress Website.

What Is WordPress?

WordPress is a free, open-source content management system (CMS) that is used to create websites and blogs. It was first released in 2003 and has since grown to become one of the most popular website building platforms in the world. WordPress is used by individuals, small businesses, and large organizations to create websites of all types, including personal blogs, e-commerce sites, portfolios, and more.

Many people love to use WordPress as content management system (CMS) due to user-friendly and easy to use features available. Plugins, Themes and many other functionalities.

What To Understand About SEO

SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

When it comes to Search Engine Optimization (SEO), there are various types and you should get this in mind. The types of SEO we have are;

  • On-Page SEO
  • Off-Page SEO
  • Technical SEO

How To Do Basic SEO For Your WordPress Website

Here are the basic steps involved in doing SEO for a WordPress website:

Install and set up the Yoast SEO plugin: The first step involved in doing a basic Search Engine Optimization is to install a useful or helpful SEO plugin on your WordPress blog. Yoast SEO plugin is a popular plugin that helps you optimize your website for search engines. Be it Google, Bing, Yandex or Duck Duck Go, you need the optimization from Yoast SEO Plugin to make your website search engine friendly.

Optimize your site title and meta description: Every webmaster knows the motive behind the website he creates, and therefore you know the site title and meta description to give to your website for search engine to identify your website with. These elements (Site title and meta description) appear in the search engine results and provide a brief overview of your website’s content — to visitors termed as audience.

Use keywords in your content: There is no way a person would love to visit a website without inputting a search query that lands the person on your WordPress blog. Using the keywords that are relevant to your website’s content throughout your pages and blog posts helps various search engines to identify the purpose of your website.

Optimize images: Images play important role in our SEO journey, and using descriptive file names and alt tags for images to help search engines understand the context of the images on your site.

Create XML sitemaps: An XML sitemap helps search engines find and crawl all the pages on your site.

Create and submit your website to Google Analytics: Google Analytics is a tool that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. You would need the power of Google Analytics to measure your website audience from their geo-locations, devices or key terms entered.

In all, Google Analytics helps you monitor your website’s performance and track your website’s traffic and see how users are interacting with your site.

Create and submit your website to Google Search Console: Google Search Console helps you crawl and indexes your articles on Google when published. You will need to submit your WordPress blog once, and article link anytime you publish and article for Google crawlers to visit your newly published article. This tool allows you to see how Google crawls and indexes your site, as well as any crawl errors.

Make sure your website is mobile-friendly: With the increasing number of people accessing the internet from mobile devices, it’s important to make sure your website is mobile-friendly.

Build backlinks: Every webmaster or blogger needs the power of backlink to rank properly in search engines. After doing on-page as part of your basic SEO journey, you would need backlinks as part of off-page SEO — to improve your ranking and authority on search engines. Backlinks are links from other websites that point to your website. They help to increase your website’s authority and improve its search engine rankings.

Keep your website updated: Every user online needs fresh and unique information to accomplish his or her research. With your regularly update on your website with fresh content, it notifies search engine to always crawl and index your website blog quickly. Always make sure you keep your plugins and themes up to date to ensure that your website is secure and running smoothly.

Doing all these above will help by walking you through optimizing your new WordPress website for Search Engines with confidence.

In summary, there are many other factors to consider when doing SEO for a website — and we are here with these informational points as basic SEO steps to follow for your new website.

Thank you for reading from ICT Catalogue as a Tech blog in Ghana. You are free to share this post across the various social media platforms, and also follow us on; Facebook, Google News, Twitter, LinkedIn, Pinterest & YouTube.

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