How Much Did Reddit Super Bowl Ad Cost?

By | February 15, 2023

It was epic when a live Super Bowl was interrupted for a Reddit ad that lasted for just 5 seconds. Most people still want to know how much the Reddit Super Bowl ad cost.

Super Bowl ads are believed to be worth $5.5 million for just 30 seconds. If you want to divide this, you will be looking at a whopping $183,000+ per second for a Super Bowl ad. This is quite an amount of money for an ad. But thinking of it, if the returns are more, it is worth it.

Reddit Super Bowl commercial

Some time ago, there was a 5 seconds Super Bowl commercial that got almost everyone pausing to read. It only lasted for only 5 seconds but it made so much impact that people were still looking forward for it this year.

The ad read;

Wow, this actually worked.

If you’re reading this, it means our bet paid off.

Big game spots are expensive, so we couldn’t buy a full one. But we were inspired and decided to spend our entire marketing budget on 5 seconds of airtime. One thing we learned from our communities last week is that underdogs can accomplish just about anything when they come together around a common idea.

Who knows, maybe you’ll be the reason finance textbooks have to add a chapter on “tendies.” Maybe you’ll help r/SuperbOwl teadh the world about the majesty of owls. Maybe you’ll even pause this 5-second ad.

Powerful things happen when people rally around something they really care about.
And there’s a place for that. It’s called Reddit.


Reddit actually asked the viewers to pause the ad and it worked. Some people recount thinking it was a glitch in transmission. There are others that also thought it was a great thing that ever happened.

Do you know know how much it cost Reddit for just this 5 seconds commercial?

Reddit Super Bowl Ad Cost

Basically, a 30-second Super Bowl commercial costs $5.5 Million. If you should strike this on per second bases, you will have to divide $5.5 million by 30 which is $183,333. It means one will have to pay $183,000+ per second for a Super Bowl commercial.

If you should multiply that by 5 which is the five seconds the commercial lasted, you will have $915,000. It is believed that the Reddit Super Bowl ad cost was up to $915,000 or above.

The most interesting part is the fact that most people paused the commercial to read exactly what was written there.

Was the commercial successful?

Since the viewers started sharing their immediate reaction when they saw the commercial, it has been one comment after the other. Reddit actually achieved its goal because most people paused the commercial.

The company’s Chief Marketing Officer, Roxy Young recounted that the commercial was a success. There are many other factors that also proved that the five-second commercial that should cost about $915,000 was a huge success.

It was so successful that each year, viewers always wish they could see such a commercial again.

There is a video of the commercial on twitter that you can take a look at.

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