What To Know About Ghana’s Status In Digital Businesses.
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According to the Global Digital population for 2019 report, it’s been estimated that the global digital population is 5.112 billion that is 67% penetration, leading to a rise of global Internet population at 4.388 billion that is giving 57% penetration. Based on report of how Ghana’s mobile subscription population is within the past 9 years, it has risen gradually to 38.78 million and a penetration rate of 120% of which you never knew.
To this, Ghana was named as the first African country to be connected to the internet since the arrival in 1994. But for now, the internet is quickly spreading around the country of which Ghana now have active users on the internet with estimations as stated above but for basic internet connections, there are more than 140 ISPs (Internet Service Providers) in Ghana and maybe in one of our next article on ICTCatalogue.com, we’ll brief you on some of the Internet Service Providers in Ghana.
With this alone, it makes Ghana as an African country one of the largest mobile market country in Africa since Ghana’s digital growth is seen to be accelerated by the competitive expansion of telecommunication companies (Mobile network companies) to increase network coverage. This has ultimately increased internet usage to 10.32 million with penetration of 35% against the western Africa regional penetration of 41% in January, 2019.
Also, more businesses and institutions are increasingly becoming reliant on digital innovations and the population in our cities are fast adapting to the use of digital platforms for convenient services.
Now, the world of technology is at the forefront of a digital revolution in the nation Ghana and predominantly driven by the millennial urban population. Estimated 9.37 million active mobile internet users, Ghana as a nation do experience a decline in the year-on-year change in its average internet speed of -5.2% given an existing average internet connection speed of 8.7MBPS.
To throw more light on the digital revolution in Ghana, I will say that the much improvement that’s expected in the area of average internet speed has helped inspired the emergence of some new start-up brands via the internet. Just like how some tech giants such as Tech Crunch, Mashable, Facebook, WhatsApp, Google, Uber, Air B&B, Tonaton, Jumia, OLX (now: Jiji) have inspired the starting up of some tech start-up products such as SayeTech, IoT Network Hub, Mazzuma, ExpressPay, Mpharma, Aftown, DigiShare Africa, Asoreba, JB Klutse, Mfidie, Zone3Tech, Mac Jordan GH, Tech Nova GH, ICT Catalogue, Slim Facts GH, Gustav TK, Olamosh.Net and more.
Aside the emergence of new tech start-ups, almost 19% of budget are spent on advertising in the digital marketing space as most marketing agencies choose a combination of Search Engine Optimization (SEO), Pay Per Click (PPC) and Social Media Marketing (SMM) just to gain a high conversion rate on return as means to compliment the traditional media.
Ghana then hold a total number of 5.80 million active users of which 5.40 million of this population accesses the social media with mobile devices and this clarifies that only 19% of the population is active on social media.
Ghana as it expanding its wireless network it is now an important market segment, as the internet is spreading throughout the Ghanaian population and culture in such that, mobile networks have switched fairly from limited access from 2G to 3G and now having more mobile networks operating on 4G networks that gives more Ghanaians speed internet like never before on a cost in some cities such as Accra, Cape Coast and Kumasi. Even as the market develops rapidly, internet access remains quite limited.
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