Facebook offers a certification program in marketing called Facebook Blueprint. It enables digital marketers to demonstrate their abilities using Facebook and the company’s other products. A free online training course for Facebook and Instagram advertising is called Facebook Blueprint.
It offers more than 90 courses. The majority can be completed in 15 to 50 minutes. To begin studying, all you need is a Facebook login.
Digital marketers can easily keep up with Facebook’s changing tool and ad format portfolio by using Facebook Blueprint. If you’re trying to perfect a certain skill or accomplish a goal, such as generating leads or promoting an app, courses can be especially helpful.
How to Get Facebook Blueprint Certification
You must study key ideas and have familiarity with Facebook’s platforms in order to pass the exam. Due to a more rigorous testing methodology, the exams are a little harder than other certification exams.
These are the four steps to follow to become a Facebook Certified Professional.
- Start With Facebook Certified Digital Marketing Associate
- Choose a Professional Certification Based on Your Job Role
- Prepare for the Facebook Exams
- Pass the Blueprint Certification Exams and Get Certified
Facebook Blueprint Certification In Nigeria
There are nine different certifications available:
- Facebook Certified Digital Marketing Associate
- Facebook Certified Marketing Science Professional
- Facebook Certified Creative Strategy Professional
- Facebook Certified Media Planning Professional
- Facebook Certified Media Buying Professional
- Facebook Certified Marketing Developer
- Facebook Certifies Advanced Marketing Developer
- Facebook Certified Advertising API Developer
- Facebook Certified Community Manager
Exam 100-101: Facebook Certified Digital Marketing Associate
The Facebook Certified Marketing Associate certification is a beginner’s exam that primarily assesses candidates’ familiarity with fundamental Facebook, Instagram, and Messenger advertising techniques. The candidate’s capacity to publish, create, and also supervise campaigns on the platforms is confirmed by passing the exam. The sole Associate-Level certification available is for the Facebook Blueprint. The certification program is excellent for anyone curious about Facebook advertising or brand-new to the social media marketing field. The examination costs $150, or almost N75,500.
Exam 200-101: Facebook Certified Marketing Science Professional
The first exam at the professional level is this one. Professionals wishing to improve their understanding of the foundations of Facebook marketing should take this exam level. The competence of applicants about data monitoring and analysis is confirmed by passing the exam. The analysis and monitoring of data is a crucial idea since data is a fundamental component in the marketing concept. The test measures applicants’ understanding of how to evaluate current data and KPIs, test and generate hypotheses using Facebook or a partner based on data analysis. The examination costs $150, or almost N75,500.
Exam 300-101: Facebook Certified Creative Strategy Professional
A more challenging Facebook Blueprint test is the Facebook Certified Creative Strategy Professional certification exam. It is specifically designed for professionals who execute and plan strategic marketing campaigns on Facebook, Messenger, and Instagram. The candidate’s understanding of advertising language, ad formats, ad placements, targeting, mobile ad basics, data analytics, and many other topics essential to developing creative campaigns are tested throughout this 90-minute Facebook Blueprint Certification exam. This exam costs USD $150, which is comparable to 75,500 in Nigerian Naira.
Exam 400-101: Facebook Certified Media Planning Professional
This 105-minute Facebook Blueprint Certification test is intended for those who are in charge of organizing the complete Facebook campaign since it measures their capacity to link marketing objectives with company objectives. Candidates must be well-versed in all of the promotional tools offered by the Facebook network prior to taking this exam. This professional exam, which costs $150 USD, or roughly N75,500 in Nigeria, to take, assesses their capacity to employ those promotional tactics to maximize their ad budget.
EXAM 410-101: FACEBOOK CERTIFIED MEDIA BUYING PROFESSIONAL
The Facebook Certified Media Buying professional certification exam verifies the media buyer’s comprehension of Facebook’s advertising standards and the practice guidelines an expert should adhere to when purchasing advertisements on Facebook Messenger and Instagram. This test is similarly 105 minutes long and intended for media executives who handle social media, brand products, and other such activities. Additionally, the exam costs $150 USD, or roughly N75,000 in Nigeria.
Exam 500-101: Facebook Certified Marketing Developer
Software developers, front end engineers, website developers, IT consultants, technology integrators, technology consultants, technical account managers, and technical partner managers are all eligible to take the 90-minute Facebook Certified Marketing Developer exam. It assesses how effectively these experts can apply technical marketing solutions like Facebook Pixel, typical Pixel events, and so forth. The cost of the examinations is $150 USD, which is equivalent to 75,500 Naira in Nigeria.
Exam 510-101: Facebook Certified Advanced Marketing Developer
Website developers, full stack engineers, mobile web developers, and software developers are the main audiences for this more in-depth Facebook Blueprint test. It lasts 90 minutes and assesses proficiency in the technical application of sophisticated marketing solutions.
Exam 520-101: Facebook Certified Advertising API Developer
The ability to configure and troubleshoot Marketing API integrations is evaluated by this exam. Additionally, it lasts for 90 minutes, following which you must complete a two-hour coding assignment. For seasoned web developers, database administrators, and solution architects, the Facebook Certified Advertising API Developer test is created.