Social Media Management tools are software applications that help businesses and individuals manage their social media presence. These tools can help you schedule posts in advance, so you don’t have to be glued to your social media accounts all day long.
With these tools, you can manage multiple accounts, track the performance of your social media campaigns, so you can see what’s working and what’s not, and collaborate with others on your social media campaigns, whether they’re on your team or not.
Social Media Management Tools Online
When choosing a social media management tool, there are certain factors you need to consider. First of all, you may want to consider the size of your business. If you’re a small business, you may not need a tool with all the bells and whistles. However, if you’re a large business with a complex social media presence, you’ll need a tool that can handle the workload.
If you only use a few social media platforms, you may not need a tool that can manage multiple accounts. However, if you use a lot of social media platforms, you’ll need a tool that can help you keep track of them all.
Also, think about what features are important to you and choose a tool that has them. A lot of social media management tools can range in price from free to hundreds of dollars per month depending on the features. Choose a tool that fits your budget. Below are the best Social Media Management tools online with their pros and cons:
Sprout Social
Sprout Social is a popular tool for businesses of all sizes. It offers a wide range of features, including social listening, scheduling, analytics, and collaboration. Sprout Social is known for its excellent customer support and its user-friendly interface.
- Pros:
- Excellent customer support
- User-friendly interface
- Wide range of features, including social listening, scheduling, analytics, and collaboration
- Ability to integrate with a wide range of other marketing tools
- Cons:
- Can be expensive for small businesses
- Not as easy to use as some other tools
Hootsuite
Hootsuite is another popular social media management tool that is well-suited for businesses of all sizes. It offers a wide range of features, including scheduling, analytics, and collaboration. Hootsuite is known for its ease of use and its affordable pricing plans.
- Pros:
- Easy to use
- Affordable pricing plans
- Wide range of features, including scheduling, analytics, and collaboration
- Ability to integrate with a wide range of other marketing tools
- Cons:
- The interface can be cluttered
Buffer
Buffer is a popular social media management tool for businesses and individuals. It offers a simple and easy-to-use interface for scheduling posts, tracking analytics, and measuring results. Buffer is a good option for businesses on a budget.
- Pros:
- Simple and easy-to-use interface
- Affordable pricing plans
- Ability to schedule posts for multiple social media platforms at once
- Good option for businesses on a budget
- Cons:
- Limited features compared to other tools
- No social listening or analytics features
Agorapulse
Agorapulse is a social media management tool that is specifically designed for agencies and businesses with large social media followings. It offers a wide range of features, including social listening, scheduling, analytics, and collaboration. Agorapulse is known for its excellent customer support and its ability to scale to meet the needs of large businesses.
- Pros:
- Excellent customer support
- Ability to scale to meet the needs of large businesses
- Wide range of features, including social listening, scheduling, analytics, and collaboration
- Ability to integrate with a wide range of other marketing tools
- Cons:
- Can be expensive for small businesses
- Not as easy to use as some other tools
Sendible
Sendible is a social media management tool that is specifically designed for agencies. It offers a wide range of features, including social listening, scheduling, analytics, and collaboration. Sendible is known for its ability to integrate with a wide range of other marketing tools.
- Pros:
- Ability to integrate with a wide range of other marketing tools
- Wide range of features, including social listening, scheduling, analytics, and collaboration
- Good option for agencies
- Cons:
- Can be expensive
- Not as user-friendly as some other tools
eClincher
eClincher is a social media management tool that is specifically designed for businesses and individuals. It offers a wide range of features, including scheduling, analytics, and collaboration. eClincher is known for its affordable pricing plans and its ability to integrate with a wide range of other marketing tools.
- Pros:
- Affordable pricing plans
- Ability to integrate with a wide range of other marketing tools
- Wide range of features, including scheduling, analytics, and collaboration
- A good option for businesses and individuals
- Cons:
- Customer support can be slow
- The interface can be cluttered
SocialPilot
SocialPilot is a social media management tool that is specifically designed for businesses and individuals. It offers a wide range of features, including scheduling, analytics, and collaboration. SocialPilot is known for its affordable pricing plans and its ability to schedule posts for multiple social media platforms at once.
- Pros:
- Affordable pricing plans
- Ability to schedule posts for multiple social media platforms at once
- Wide range of features, including scheduling, analytics, and collaboration
- Good option for businesses and individuals
- Cons:
- Customer support can be slow
- Interface can be cluttered
Later
Later is a social media management tool that is specifically designed for businesses and individuals who use Instagram. It offers a wide range of features, including scheduling, analytics, and collaboration. Later is known for its ease of use and its ability to schedule posts for Instagram Stories.
- Pros:
- Easy to use
- Ability to schedule posts for Instagram Stories
- Wide range of features, including scheduling, analytics, and collaboration
- A good option for businesses and individuals who use Instagram
- Cons:
- Limited features compared to other tools
- No social listening or analytics features
MeetEdgar
MeetEdgar is a social media management tool that is specifically designed for businesses and individuals who want to automate their social media content. It offers a wide range of features, including scheduling, analytics, and collaboration. MeetEdgar is known for its ability to recycle old content and its ability to integrate with a wide range of other marketing tools.
- Pros:
- Ability to recycle old content
- Ability to integrate with a wide range of other marketing tools
- Wide range of features, including scheduling, analytics, and collaboration
- Good option for businesses and individuals who want to automate their social media content
- Cons:
- Can be expensive
- Not as user-friendly as some other tools
Zoho Social
Zoho Social is a social media management tool that is specifically designed for businesses and individuals. It offers a wide range of features, including scheduling, analytics, and collaboration. Zoho Social is known for its affordability and its ability to integrate with other Zoho products.
- Pros:
- Affordable
- Ability to integrate with other Zoho products
- Wide range of features, including scheduling, analytics, and collaboration
- Good option for businesses and individuals
- Cons:
- Not as many features as some other tools