Are you starting a content creation business? There are some Google tools recommended for content creators & SEO consultants. There are a variety of tools including data management tools, data collection tools, testing tools, etc. All these tools are available to help your business grow.
Google is undoubtedly one of the most widely used search engines in the world. For content creators and SEO consultants, it is essential to have an understanding of some of Google’s tools and how they can be utilized to enhance content creation and SEO strategies.
In this article, we will explore some of the top Google tools that are recommended for content creators and SEO consultants
Top Google Tools Recommended For Content Creators & SEO Consultants
If you are completely new to the Google tools I am about to reveal, it is recommended that you learn a bit more about them before you start using them. Not knowing how to use them properly might cause your business some harm than good. Let us take a look at some of the tools below.
1. Google Analytics
Google Analytics is a free web analytics tool that allows you to track and analyze your website’s traffic. With this tool, you can gain insights into the behavior of your website visitors, including how long they stay on your site, which pages they visit, and where they come from. You can use this information to optimize your content and improve your website’s user experience.
There is a previous article about How to use Google Analytics to research your audience. You can also capitalize on that article to help you gain more insight into how to use this tool.
2. Google Trends
This tool also allows you to see how frequently a keyword or phrase is searched for over a specific period. You can use this tool to identify trends in your industry or niche and create content that is relevant and timely.
By leveraging current trends, you can drive more traffic to your website and improve your search engine. If your content relies on current trends, then this is the major tool you need.
3. Google My Business
Google My Business is the best way to showcase your business to the world since Google is the most popular search engine.
By creating a business profile, you can appear in local search results, show your business hours, and provide customers with important information such as your website and phone number.
For content creators and SEO consultants, Google My Business is an essential tool for local SEO. By optimizing your Google My Business profile, you can improve your visibility in local search results and attract more customers to your business.
4. Google Ads
Reaching more customers is very essential whether you are a content creator or an SEO consultant. You can leverage paid advertisements to reach more customers. If you want to reach more customers with a fixed budget, then this tool is what you need.
There are also tools in the Google Ads platform that can also help you to optimize your content according to what people are searching for.
5. Google Keyword Planner
Google Keyword Planner is a free tool that allows you to research and analyze keywords for your content. You can use this tool to find keywords that are relevant to your content and have high search volumes.
By incorporating these keywords into your content, you can improve your website’s visibility in search engine results. This platform is part of the tools within the Google Ads platform.
6. Google PageSpeed Insights
This allows you to analyze the performance of your website and identify areas for improvement. With this tool, you can measure the speed and usability of your website on both desktop and mobile devices. By identifying and fixing issues that are slowing down your website, you can improve the user experience and boost your search engine rankings.
If you want to use this tool, you only have to visit pagespeed.web.dev. There is a version of this tool in your Chrome Browser that you can also use.
7. Google Alerts
Since we can’t be checking for new people mentioning us all the time, we use this platform. This tool helps you to set keywords, especially your business-related keywords. As soon as these words are mentioned in any new post, you will receive an alert for it. This is also an important tool to help you track the customers that are asking questions about your business.
8. Google Lighthouse
Google Lighthouse is a free, open-source tool that allows you to audit the performance, accessibility, and best practices of your website. With this tool, you can identify issues that are affecting your website’s performance and user experience, and also get recommendations for improving them. All you have to do is to install the Google Lighthouse browser extension.
9. Google Mobile-Friendly Test
Most internet users these days are on mobile. So if your website is not looking good on mobile, then you are losing your customers. With the help of the Google Mobile-Friendly Test, you can test your site to confirm whether it is mobile-friendly or not. All you have to do is to visit the Google Mobile-friendly testing app.
10. Google Correlate
Google Correlate is a free tool that allows you to find search patterns that correspond with real-world trends. With this tool, you can identify search terms that are frequently used together, and also explore how search trends vary by location and over time.
11. Google Chrome
Google Chrome is one of the most advanced web browsers on the market. While you might have the same or similar features in other browsers, Chrome has some advantages in helping you set up your websites properly. It has tools including developer tools that will help you test your website and also run performance checks before making it go live.
12. Google Voice
Google Voice is a free communication tool that allows you to make and receive calls, send and receive text messages, and manage voicemail from a single phone number. With Google Voice, you can make and receive calls and texts from anywhere, using any device. For SEO consultants and content creators, this is the perfect way to keep your business calls away from your personal calls. Manage all your business calls with Google Voice.
13. Google Sheets
Google Sheets is part of the apps on the Google Cloud Platform. If you really want to run your business, then you should use Google Sheets to manage your data. With Google Sheets, you can create complex spreadsheets, collaborate with others in real time, and easily import and export data.
14. YouTube
YouTube is a free video-sharing platform that allows users to upload, share, and view videos. This platform has over 2 billion monthly active users so it is one of the largest search engines in the world. it is a valuable tool for content creators and SEO consultants.
Optimizing videos on this platform is just one of the many uses. You can also get a lot of content ideas from this platform as well. There is so much you can do on this platform as a content creator or SEO consultant.
Conclusion
These are just a few of the top Google tools that are recommended for content creators and SEO consultants. By utilizing these tools, you can gain valuable insights into your website’s performance and create content that is optimized for search engines.
Whether you are a professional SEO consultant or just starting out in content creation, these tools can help you stay ahead of the game and achieve your goals